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Brand and Reputation: Build Trust with Stakeholders



Recent research shows that more than 80 percent of the value of S&P 500 companies is comprised of intangible assets. Reputation is a significant intangible asset. Well-designed corporate citizenship programs  impact how people (customers, employees, investors, the general public) think and feel about your company and how they evaluate the value of your brand.  

Join us and learn:

  • How corporate citizenship contributes to brand equity.
  • How brand equity contributes value to the corporate balance sheet.
  • Strategies and tactics to build brand and reputation over time.
  • How to ‘sell’ programs internally in ways that reinforce the corporate brand and build corporate reputation. 
  • To match your corporate citizenship programs to desired brand and reputation attributes and outcomes.

This course is for:

  • Those wanting to maximize the business value of corporate citizenship programs as well as social value.
  • Those seeking to get higher employee engagement numbers.
  • Corporate citizenship professionals developing or refreshing their company’s CSR strategy.
  • Other professionals engaging with employees in the design, development, and evaluation of corporate citizenship programs.

Suggested prior knowledge and skills: 

  • Center courses: Corporate Citizenship Strategy and Corporate Citizenship Communications.

Professional credentials earned:

  • 2 certificate units will be applied to a Certificate in Corporate Citizenship. 
  • 0.7 Continuing Education Units (CEUs).
  • This is an elective course for a Certificate in Corporate Citizenship.

Tuition:

  • Member: $860.00
  • Non-Member: $1025.00

Dates and Locations:

  • No upcoming dates

Course Logistics:

  • Learn more about course logistics, including the course schedule, cancellation policy, and other general information.

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