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Advanced Corporate Citizenship Measurement: Logic Model and ROI



As Einstein famously said: “not all things that can be measured matter and not all things that matter can be measured.” Corporate citizenship professionals are called upon increasingly to justify initiatives by measuring the value of their programs. This course will review measurement of outcomes and impacts of corporate citizenship programs and move beyond that to explore methods to capture the value created for both the company and the community. This two-day workshop takes a deep dive into how to use two of the most important tools to measure your programs: the logic model and return on investment (ROI).

Join Us and Learn: 

Determine business and social outcomes and their respective impacts and performance indicators.
Set goals for impact and use the Logic Model to plan for the cost of those outcomes.
Establish expectations for partners on why, how, and what to measure.
Use the Logic Model to construct and achieve a “theory of change”.
How to calculate ROI and when to apply it to corporate citizenship projects.
Assess which programs contribute the most value.
Present and utilize assessment data for program improvement and decision-making.

Upon completion of this course, you will receive the following professional credentials:

  • 4 units will be applied to a Certificate of Practice in Corporate Citizenship. It is an elective course.

Tuition:

  • Member: $1710.00
  • Non-Member: $2050.00

Dates and Locations:

  • No upcoming dates

Course Logistics:

  • Learn more about course logistics, including the course schedule, cancellation policy, and other general information.

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