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Corporate Citizenship Evaluation and Measurement

Companies are increasingly expected to quantitatively demonstrate the impacts of their corporate citizenship programs. Results can serve as a basis for program improvement, sound resource allocation, and strategic decision-making to ensure a positive result in the community and alignment with business goals. Corporate citizenship professionals must be able to develop and execute an effective measurement and evaluation process as a tool for continuous program improvement. This course will help you determine, calculate, analyze, and present program outcomes and impacts. The course also provides an opportunity for active engagement with others facing similar challenges. You will begin to apply tools so that your corporate citizenship initiatives can deliver maximum business and social value.

What to expect

Utilizing exercises, lectures, examples, case studies and small group interactions, this 2½-day program will provide you with tactical and strategic skills to better utilize measurement and evaluation efforts within your company. Upon completion of this course you will be able to:

  • Articulate the purpose and value of corporate citizenship measurement and evaluation
  • Describe the five steps process for corporate citizenship evaluation and measurement
  • Select tools and techniques appropriate for various activities within the measurement and evaluation process
  • Explore how to present and utilize measurement data and evaluation for program improvement and decision making

The Course of Study

Establish program specific goals and measurements

  • Define key terms including measurement, evaluation, outputs, and performance indicators
  • Evaluate measurement frameworks and models
  • Determine social and business program-specific goals and measurable objectives

Determine business and social outcomes and their respective impacts and performance indicators

  • Assess program business and social outcomes relative to your strategic intent
  • Select the appropriate evaluation methodology
  • Determine which processes, outcomes, and impacts to evaluate
  • Decide what to measure and determine appropriate measurements and/or indicators
  • Link indicators to various impacts (social, reputational, business etc.)

Data collection, evaluation and analysis

  • Calculate the resource needs and competencies for effective data collection
  • Match the appropriate collection tools and methods to the identified indicators
  • Attribute business/social impacts to community involvement initiatives
  • Critique data collection methods from surveys to individual interviews
  • Analyze data against various impacts including financial, reputational, and social

Report findings to stakeholders and for program improvement

  • Present data in clear accessible formats
  • Communicate measurements and outputs of social impacts
  • Report and identify trends over time
  • Articulate next steps as a reporting component
  • Evaluate best practices in corporate citizenship reporting

Who would benefit from this program

This program is designed for professionals with direct corporate citizenship responsibility. Individuals from other functional areas who have responsibility for the measurement, evaluation and/or reporting of community investments will also benefit from this program. If multiple people from your company would benefit from this program it can be brought on-site. Email Eileen Blinstrub for details.

This course is a core requirement for the Certificate in Corporate Citizenship Management


  • Member: $1,850.00
  • Non-Member: $2,495.00

Dates and Locations:

  • No upcoming dates

Course Logistics:

  • Learn more about course logistics, including the course schedule, cancellation policy, and other general information.

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