Research Briefs

RESEARCH BRIEF - While companies with women CEOs have lower representation of women in top management teams, this effect is lessened when women CEOs hold more power, boards are open to change, and industry growth is stronger.

RESEARCH BRIEF - Companies that perform better than average financially AND in terms of corporate citizenship tend to be larger and have large boards, a higher percentage of women on boards, and lower leverage.

RESEARCH BRIEF - When used in a cause marketing setting, price promotions, such as discounts and offers for more of the same product for free increase donations.

RESEARCH BRIEF - Firms with higher board geographical diversity have higher corporate citizenship performance.

RESEARCH BRIEF - Firms located in countries with established rules regarding CSR tend to perform better on corporate citizenship dimensions in an economic crisis, while firms located in more voluntary CSR contexts tend to perform worse.

RESEARCH BRIEF - Employees with favorable perceptions of their organization's corporate citizenship tend to experience higher levels of self-efficacy, hope, and optimism about work.

RESEARCH BRIEF - Companies with an established reputation in corporate citizenship are more likely to achieve success with launching environmentally friendly or fair-trade products.

RESEARCH BRIEF - Corporate citizenship performance leads to improved financial performance, especially for firms in environmentally intensive industries that may be subject to elevated stakeholder scrutiny and requirements for transparency.

RESEARCH BRIEF - Consumers are more engaged in and believing of corporate citizenship communications that have a narrative style and focus on individuals—and are therefore less skeptical toward the initiatives they convey.

RESEARCH BRIEF - CSR activities that align with the strategic vision and risk preferences of the firm can deliver better performance.

RESEARCH BRIEF - Encourage collaboration with multiple stakeholder types to increase eco-innovation in your company.

RESEARCH BRIEF - Gender diversity on boards yields innovation results when the number of women is representative rather than symbolic.